Carlo Sima
SEO and ASO specialist
About me
My name is Carlo Sima, SEO and ASO specialist.
My profession is Business Administration, I have specializations in Marketing and Digital Marketing and 2 masters degrees in Business Administration and Information Technology.
As a SEO and ASO specialist I have experience in different companies and core businesses, ranking brands in Google SERPS and App Stores in the United States, Canada, Spain, Peru, Mexico, Argentina, Chile, Colombia, Ecuador and Bolivia.
I can lead teams or perform SEO and ASO activities on my own.
Experience in business categories
I have experience in many industries and business sectors, some of the most important are:
- Cabling company.
- Cars:
- Buy and sell used cars.
- JDM sport classics.
- Daycare franchise.
- Dog training.
- Education:
- School.
- Postgraduate specialization courses.
- Cooking classes.
- Classical music.
- Finance:
- Cryptocurrency exchange.
- Futures trading company.
- Crypto processing & blockchain wallets provider.
- Multi-Asset Liquidity & Technology white label solutions provider.
- Fun center for kids.
- Furniture store.
- Haircut and beauty salon.
- Indoor snowboard and ski school.
- Jewelry store.
- Law firms.
- Medical practices:
- Chiropractic center.
- Home health care franchise.
- Holistic health and wellness practice.
- Mobile recharges and payments online.
- Moving company software.
- Natural products store.
- Real estate agents.
- Rental and sale of high technology medical equipment.
- Restaurants:
- Fast food restaurants.
- Pizza franchise.
- Breakfast franchise.
- Mexican restaurant franchise.
- Healthy food delivery.
- Roofing and gutter services.
- Transport infrastructure operator.
- Travel companies.
- Wine and spirits industry association of Mexico.
SEO and ASO success cases
English language company websites
Company: Bojangles
Core business: Fast food restaurants that specializes in Cajun-seasoned fried chicken
Position: SEO manager
Country: U.S.A.
Main achievements in a year:
- Organic impressions increased by 606%.
- Organic clicks increased by 380%.
- The number of keywords ranked on the first page of Google increased from 40 to 399.
Company: Shredder Ski
Core business: Indoor Snowboard and Ski School
Position: SEO manager
Country: U.S.A.
Main achievements in a year:
- Organic impressions increased by 94%.
- Organic clicks increased by 212%.
- The number of keywords ranked on the first page of Google increased by 22%.
Company: Austin Preferred
Core business: Holistic health and wellness practice
Position: SEO manager
Country: U.S.A.
Main achievements in a year:
- Organic impressions increased by 45%.
- Organic clicks increased by 15%.
Company: Funtopia Naperville
Core business: Active Entertainment Center
Position: SEO manager
Country: U.S.A.
Main achievements in a year:
- Organic impressions increased by 89%.
- Organic clicks increased by 20%.
- The number of keywords ranked on the first page of Google increased by 35%.
Company: Funtopia Glenview
Core business: Active Entertainment Center
Position: SEO manager
Country: U.S.A.
Main achievements in a year:
- Organic impressions increased by 240%.
- Organic clicks increased by 34%.
- The number of keywords ranked on the first page of Google increased by 35%.
Company: First Day Homecare
Core business: Home health care franchise
Position: SEO manager
Country: U.S.A.
Main achievements in a year:
- Organic impressions increased from 14 to 10800 .
- Organic clicks increased from 2 to 53.
Company: Fantastic Sams
Core business: Full-service haircare franchise
Position: SEO manager
Country: U.S.A.
Main achievements in a year:
- Organic impressions increased by 52%.
- Organic clicks increased by 68%.
- The number of keywords ranked on the first page of Google increased by 350%.
Company: Cafe Mexicali
Core business: Mexican restaurant franchise
Position: SEO manager
Country: U.S.A.
Main achievements in a year:
- Organic impressions increased by 1100%.
- Organic clicks increased by 300%.
Spanish language company websites
Company: B2Broker
Core business: Multi-Asset Liquidity & Technology white label solutions provider
Position: SEO manager
Country: Spain, Mexico
Main achievements in one year:
- Organic clicks increased by 343% in Spain.
- Organic clicks increased by 291% in Mexico.
- Organic impressions increased by 328% in Spain.
- Organic impressions increased by 245% in Mexico.
- The number of keywords ranked on the first page of Google increased from 45 to 229.
Company: B2Binpay
Core business: Crypto processing & blockchain wallets provider.
Position: SEO manager
Country: Spain, Mexico
Main achievements in one year:
- Organic clicks increased from 168 to 1.23k in Spain.
- Organic clicks increased from 42 to 203 in Mexico.
- Organic impressions increased from 6.7k to 38.9k in Spain.
- Organic impressions increased from 4.12k to 14.4k in Mexico.
- The number of keywords ranked on the first page of Google increased from 13 to 50.
Company: Liquidity Provider
Core business: Business, markets, and educational news n the FinTech Industry
Position: SEO manager
Country: Spain, Mexico
Main achievements in one year:
- Organic clicks increased from 37 to 680 in Spain.
- Organic clicks increased from 5 to 230 in Mexico.
- Organic impressions increased from 1.93k to 30.7k in Spain.
- Organic impressions increased from 2.08k to 21.2k in Mexico.
- The number of keywords ranked on the first page of Google increased from 2 to 111.
Company: Bitso
Core business: Cryptocurrency exchange
Position: SEO and ASO manager
Country: Mexico, Colombia
Main achievements in one year:
- Organic clicks increased from 2.29k to 23.7k in Mexico.
- Organic clicks increased from 597 to 4.95k in Colombia.
- Organic impressions increased from 60k to 521k in Mexico.
- Organic impressions increased from 11.6k to 156k in Colombia.
- Organic installations increased by 80% in MX Google Play.
Company: Aleatica (Brandepica)
Core business: Transport infrastructure operator
Position: SEO and ASO manager
Country: Mexico, Spain
Main achievements in one year:
- Organic clicks increased by 47% in Mexico.
- Organic clicks increased by 21% in Spain.
- Organic impressions increased by 318% in Mexico.
- Organic impressions increased by 46% in Spain.
Core business: Mobile recharges and payments online
Position: SEO and ASO manager
Country: Mexico
Main achievements:
- 100% monthly increase in impressions and clicks in the UnDosTres Blog.
- 34% increase in keywords ranked on 1st Google page.
- 265 keywords positioned in Google Play, 38 ranked in the top 3.
- 50 keywords positioned in App Store (iOS), 50% ranked in the top 3.
Company: OLX Autos
Core business: Buy and sell used cars
Position: SEO and ASO Latam specialist
Countries: Mexico, Chile, Argentina, Colombia, Peru, and Ecuador
Main achievements:
- Organic installations increased monthly by 70% on Google Play.
- 46% increase in blog MX keywords ranked on 1st Google page (jul-nov).
- Organic traffic increased by 90% in the Blog (jul-nov).
Company: Aleatica Foundation
Core business: Mobility, infrastructure, road safety and sustainability company
Position: SEO manager
Country: Mexico
Main achievements in a year:
- Organic clicks increased from 170 to 4.19k.
- Organic impressions increased from 6.77k to 293k.
- The number of keywords ranked on the first page of Google increased from 3 to 257.
Company: Varlix
Core business: Rental and sale of high technology medical equipment
Position: SEO manager
Country: Mexico
Main achievements in a year:
- Organic clicks increased by 15%.
- Organic impressions increased by 30%.
- The number of keywords ranked on the first page of Google increased by 56%.
Company: UVirtual
Core business: Postgraduate specialization courses
Position: SEO manager
Countries: Mexico, Colombia, Chile, Argentina, and Bolivia
Main achievements:
- 400% increase of keywords ranking on the 1st Google page: 1940.
- Record of impressions and clicks: November 2022.
Company: Manzana Verde
Core business: Healthy food delivery
Position: SEO and ASO manager
Countries: Mexico and Peru
Main achievements:
- 53 keywords ranked on the 1st Google page, 31% in the top 3.
- 16 keywords ranked in App Google Play Mexico, 44% in the top 3.
- 18 keywords ranked in App IOS Mexico, 39% in the first position.
Experience in SEO tools
I have experience in technical, structural and content SEO; I can work on HTML or CMS website. I manage several tools such as:
- SemRush.
- Screaming Frog.
- Ahrefs.
- Ubersuggest.
- Keyword Planner.
- Answer The Public.
- Similar web.
- Google Trends.
CMS:
- WordPress.
- Hubspot.
- Shopify.
- Unbounce.
- Sanity.
- Nuxt.
Tools that measure performance:
- Google Analytics.
- Google Search Console.
- Google Tag Manager.
- GTMetrix.
- PageSpeed Insights.
- Lighthouse.
Content:
- Chat GPT.
- Midjourney.
- Buzzsumo.
- Hemingway Editor.
Experience in ASO tools
I also have experience in ASO (SEO for apps) in Google Play and App Store. Manage several tools like:
- Apptweak.
- App Annie.
- App Radar.
Tools that measure performance:
- Google Play Console.
- App Store Connect.
- Appsflyer.
1st Position Ranked in Google SERPS evidence
Country: Mexico
Company: UnDosTres
Country: Mexico
Company: UnDosTres
Country: Chile
Company: UVirtual
Country: Peru
Company: My Gift
Country: Peru
Company: Baliq
Country: Peru
Company: Borlabs Medic