Carlo Sima – SEO and ASO specialist

My name is Carlo Sima, SEO and ASO specialist in Latam.

My profession is business administration, I have a marketing specialization and 2 master´s degree, Business Administration and Information Tecnology.

As a SEO and ASO specialist I have experience in different companies and core business, working on ranked brands in Google SERPS and App stores in United States, Peru, Mexico, Argentina, Chile, Colombia, Ecuador and Bolivia.

I can lead teams or perform SEO and ASO activities on my own.

I have experience in technical, structural and content SEO; I can work on HTML or CMS website. I manage several tools such as:

• SemRush.
• Screaming Frog.
• Ahrefs.
• Ubersuggest.
• Keyword Planner.
• Answer The Public.
• Similar web.

CMS:

• WordPress.
• Hubspot.
• Shopify.
• Unbounce.
• Sanity.
• Nuxt.

Tools that measure performance:

• Google Analytics.
• Google Search Console.
• Google Trends.

I also have experience in ASO (SEO for apps) in Google Play and App Store. Manage several tools like:

• Apptweak.
• App Annie.
• App Radar.

Tools that measure performance:

• Google Play Console.
• App Store Connect.
• Appsflyer.

SEO and ASO success cases

US companies

LATAM companies

Core business: Buy and sell used cars

Position: SEO and ASO Latam specialist

Countries: Mexico, Chile, Argentina, Colombia, Peru, and Ecuador

Main achievements:

• 70% monthly increase in installations on Google Play.
• 46% increase in blog MX keywords ranked on 1st Google page (jul-nov).
• 90% increase in blog MX organic traffic  (jul-nov).

Core business: Mobile recharges and payments online

Position: SEO and ASO manager

Country: Mexico

Main achievements:

• 100% monthly increase in impressions and clicks in the UnDosTres Blog.
• 34% increase in keywords ranked on 1st Google page.
• 265 keywords positioned in Google Play, 38 ranked in the top 3.
• 50 keywords positioned in App Store (iOS), 50% ranked in the top 3.

Core business: Smart, safe and sustainable mobility company

Position: SEO manager

Countries: Mexico, Peru, and Colombia.

Main achievements:

• 65 non-branded keywords ranked in Google SERPS: Aleatica.
• 33% increase in impressions: Blog Aleatica (Mar-Oct).
• 15% increase in clicks: Blog Aleatica (Mar-Oct).

Core business: Postgraduate courses and master’s degrees

Position: SEO manager

Countries: Mexico, Colombia, Chile, Argentina, and Bolivia

Main achievements:

• 400% increase of keywords ranking on the 1st Google page: 1940.
• Record of impressions and clicks: November 2022.

Core business: Healthy food

Position: SEO and ASO manager

Countries: Mexico and Peru

Main achievements:

• 53 keywords ranked on the 1st Google page, 31% in the top 3.
• 16 keywords ranked in App Google Play Mexico, 44% in the top 3.
• 18 keywords ranked in App IOS Mexico, 39% in the first position.

Peruvian companies

1st position works ranked in Google

Country: Chile

Company: UVirtual

Country: Peru

Company: Borlabs Medic

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