My name is Carlo Sima, SEO and ASO specialist.

My profession is Business Administration, I have specializations in Marketing and Digital Marketing and 2 masters degrees in Business Administration and Information Technology.

As a SEO and ASO specialist I have experience in different companies and core businesses, ranking brands in Google SERPS and App Stores in the United States, Canada, Spain, Peru, Mexico, Argentina, Chile, Colombia, Ecuador and Bolivia.

I can lead teams or perform SEO and ASO activities on my own.

I have experience in many industries and business sectors, some of the most important are:

• Cabling company.
• Cars:
  • • Buy and sell used cars.
    • JDM sport classics. 
• Daycare franchise.
• Dog training.
• Education: 
  • • School.
    • Postgraduate specialization courses.
    • Cooking classes.
    • Classical music.
• Finance:
  • • Cryptocurrency exchange.
    • Futures trading company.
    • Crypto processing & blockchain wallets provider.
    • Multi-Asset Liquidity & Technology white label solutions provider.
• Fun center for kids.
• Furniture store.
• Haircut and beauty salon.
• Indoor snowboard and ski school.
• Jewelry store.
• Law firms.
• Medical practices: 
  • • Chiropractic center.
    • Home health care franchise.
    • Holistic health and wellness practice.
• Mobile recharges and payments online.
• Moving company software.
• Natural products store.
• Real estate agents.
• Rental and sale of high technology medical equipment.
• Restaurants: 
  • • Fast food restaurants.
    • Pizza franchise.
    • Breakfast franchise.
    • Mexican restaurant franchise.
    • Healthy food delivery.
• Roofing and gutter services.
• Transport infrastructure operator.
• Travel companies.
• Wine and spirits industry association of Mexico.

SEO and ASO success cases

English language company websites

Company: Bojangles

Core business: Fast food restaurants that specializes in Cajun-seasoned fried chicken

Position: SEO manager

Country: U.S.A.

Main achievements in a year:

• Organic impressions increased by 606%.
• Organic clicks increased by 380%.
• The number of keywords ranked on the first page of Google increased from 40 to 399. 

Company: Shredder Ski

Core business: Indoor Snowboard and Ski School

Position: SEO manager

Country: U.S.A.

Main achievements in a year:

• Organic impressions increased by 94%.
• Organic clicks increased by 212%.
• The number of keywords ranked on the first page of Google increased by 22%.

Company: Austin Preferred

Core business: Holistic health and wellness practice

Position: SEO manager

Country: U.S.A.

Main achievements in a year:

• Organic impressions increased by 45%.
• Organic clicks increased by 15%.

Company: Funtopia Naperville

Core business: Active Entertainment Center

Position: SEO manager

Country: U.S.A.

Main achievements in a year:

• Organic impressions increased by 89%.
• Organic clicks increased by 20%.
• The number of keywords ranked on the first page of Google increased by 35%.

Company: Funtopia Glenview

Core business: Active Entertainment Center

Position: SEO manager

Country: U.S.A.

Main achievements in a year:

• Organic impressions increased by 240%.
• Organic clicks increased by 34%.
• The number of keywords ranked on the first page of Google increased by 35%.

Company: First Day Homecare

Core business: Home health care franchise

Position: SEO manager

Country: U.S.A.

Main achievements in a year:

• Organic impressions increased from 14 to 10800 .
• Organic clicks increased from 2 to 53.

Company: Fantastic Sams

Core business: Full-service haircare franchise

Position: SEO manager

Country: U.S.A.

Main achievements in a year:

• Organic impressions increased by 52%.
• Organic clicks increased by 68%.
•  The number of keywords ranked on the first page of Google increased by 350%. 

Company: Cafe Mexicali

Core business: Mexican restaurant franchise

Position: SEO manager

Country: U.S.A.

Main achievements in a year:

• Organic impressions increased by 1100%.
• Organic clicks increased by 300%. 

Spanish language company websites

Company: B2Broker

Core business: Multi-Asset Liquidity & Technology white label solutions provider

Position: SEO manager

Country: Spain, Mexico

Main achievements in one year:

• Organic clicks increased by 343% in Spain.
• Organic clicks increased by 291% in Mexico.
• Organic impressions increased by 328% in Spain.
• Organic impressions increased by 245% in Mexico.
• The number of keywords ranked on the first page of Google increased from 45 to 229. 

Company: B2Binpay

Core business: Crypto processing & blockchain wallets provider.

Position: SEO manager

Country: Spain, Mexico

Main achievements in one year:

• Organic clicks increased from 168 to 1.23k in Spain.
• Organic clicks increased from 42 to 203 in Mexico.
• Organic impressions increased from 6.7k to 38.9k in Spain.
• Organic impressions increased from 4.12k to 14.4k in Mexico.
• The number of keywords ranked on the first page of Google increased from 13 to 50. 

Company: Liquidity Provider

Core business: Business, markets, and educational news n the FinTech Industry

Position: SEO manager

Country: Spain, Mexico

Main achievements in one year:

• Organic clicks increased from 37 to 680 in Spain.
• Organic clicks increased from 5 to 230 in Mexico.
• Organic impressions increased from 1.93k to 30.7k in Spain.
• Organic impressions increased from 2.08k to 21.2k in Mexico.
• The number of keywords ranked on the first page of Google increased from 2 to 111. 

Company: Bitso

Core business: Cryptocurrency exchange

Position: SEO and ASO manager

Country: Mexico, Colombia

Main achievements in one year:

• Organic clicks increased from 2.29k to 23.7k in Mexico.
• Organic clicks increased from 597 to 4.95k in Colombia.
• Organic impressions increased from 60k to 521k in Mexico.
• Organic impressions increased from 11.6k to 156k in Colombia.
• Organic installations increased by 80% in MX Google Play.

Company: Aleatica (Brandepica)

Core business: Transport infrastructure operator

Position: SEO and ASO manager

Country: Mexico, Spain

Main achievements in one year:

• Organic clicks increased by 47% in Mexico.
• Organic clicks increased by 21% in Spain.
• Organic impressions increased by 318% in Mexico.
• Organic impressions increased by 46% in Spain.

Core business: Mobile recharges and payments online

Position: SEO and ASO manager

Country: Mexico

Main achievements:

• 100% monthly increase in impressions and clicks in the UnDosTres Blog.
• 34% increase in keywords ranked on 1st Google page.
• 265 keywords positioned in Google Play, 38 ranked in the top 3.
• 50 keywords positioned in App Store (iOS), 50% ranked in the top 3.

Company: OLX Autos

Core business: Buy and sell used cars

Position: SEO and ASO Latam specialist

Countries: Mexico, Chile, Argentina, Colombia, Peru, and Ecuador

Main achievements:

• Organic installations increased monthly by 70% on Google Play.
• 46% increase in blog MX keywords ranked on 1st Google page (jul-nov).
• Organic traffic increased by 90% in the Blog (jul-nov).

Company: Aleatica Foundation

Core business: Mobility, infrastructure, road safety and sustainability company

Position: SEO manager

Country: Mexico

Main achievements in a year:

• Organic clicks increased from 170 to 4.19k.
• Organic impressions increased from 6.77k to 293k.
• The number of keywords ranked on the first page of Google increased from 3 to 257. 

Company: Varlix

Core business: Rental and sale of high technology medical equipment

Position: SEO manager

Country: Mexico

Main achievements in a year:

• Organic clicks increased by 15%.
• Organic impressions increased by 30%.
• The number of keywords ranked on the first page of Google increased by 56%. 

Company: UVirtual

Core business: Postgraduate specialization courses

Position: SEO manager

Countries: Mexico, Colombia, Chile, Argentina, and Bolivia

Main achievements:

• 400% increase of keywords ranking on the 1st Google page: 1940.
• Record of impressions and clicks: November 2022.

Company: Manzana Verde

Core business: Healthy food delivery

Position: SEO and ASO manager

Countries: Mexico and Peru

Main achievements:

• 53 keywords ranked on the 1st Google page, 31% in the top 3.
• 16 keywords ranked in App Google Play Mexico, 44% in the top 3.
• 18 keywords ranked in App IOS Mexico, 39% in the first position.

I have experience in technical, structural and content SEO; I can work on HTML or CMS website. I manage several tools such as:

• SemRush.
• Screaming Frog.
• Ahrefs.
• Ubersuggest.
• Keyword Planner.
• Answer The Public.
• Similar web.
• Google Trends.

CMS:

• WordPress.
• Hubspot.
• Shopify.
• Unbounce.
• Sanity.
• Nuxt.

Tools that measure performance:

• Google Analytics.
• Google Search Console.
• Google Tag Manager.
• GTMetrix.
• PageSpeed Insights.
• Lighthouse.

Content:

• Chat GPT.
• Midjourney.
• Buzzsumo.
• Hemingway Editor.

I also have experience in ASO (SEO for apps) in Google Play and App Store. Manage several tools like:

• Apptweak.
• App Annie.
• App Radar.

Tools that measure performance:

• Google Play Console.
• App Store Connect.
• Appsflyer.

1st Position Ranked in Google SERPS evidence

Country: Chile

Company: UVirtual

Country: Peru

Company: Borlabs Medic

Schema Markup evidence